Chinese tech major Xiaomi on Monday said it has partnered with Hyderabad-based Radiant Appliances as it ramps up production of its smart TVs in the country.
The move comes ahead of Xiaomi’s foray into the premium QLED TV segment in India.
Xiaomi India Category Lead (Smart TV) Eashwar Nilakantan said when the company had launched its smart TVs in 2018, there were two key trends - Internet tariffs were getting cheaper and speed was faster, and there was a proliferation of content.
“Since then, we have already sold over 5 million smart TVs and continue to be No. 1 in the segment. Last year, we started with 4K TVs and that has also seen strong growth. In the pandemic, content consumption has gone up drastically and people are also looking for movie theatre-like experiences at home.''