Despite challenges such as supply delays, COVID lockdowns, India’s wristwear market (inclusive of wrist band and watches) grew by a 141.3 per cent year-over-year (YoY) in 2021, recording 14.4 million unit shipments in sale, according to the recent data from the International Data Corporation’s (IDC) India Monthly Wearable Device Tracker.
Players such as Noise, BoAt, and Fire-Boltt led the Indian market in the wearable watch category, few other homegrown brands such as Pebble and Zebronics had significant sales. According to IDC, India-based brands now account for a quarter of the overall wearable watch market. “Aggressive discounts, strong marketing promotions, and multiple launches helped these brands dominate the segment,” the report from IDC said.