Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education
India, 23rd October 2020: Mi India, India’s number one smartphone and smart TV brand has created a new Guinness World Records feat by setting up the world’s ‘Largest Oil Lamp’ installation – “The ‘Ray of Hope”. The Ray of Hope is a part of the brand’s on-going Durga Puja celebrations. Building on the symbol of hope that was created by the installation, Mi India will also mobilize scholarships worth INR 2 Crore to be distributed among thousands of students in partnership with ‘Buddy4Study’, India’s largest student empowerment program. The brand is collaborating with former cricketer Sourav Ganguly for this campaign and has jointly shared this announcement through a digital film across its social channels today.
The installation of the Lamp has been done at Ballygunge Cultural Association’s Durga Puja, Kolkata and was inaugurated by popular artists Mir Afsar Ali and Priyanka Sarkar. The record has been attempted based on two parameters, volume and size. The lamp will be on display for people visiting the pandal from 22nd October to 26th October at the venue.
Additionally, Mi India will enable the student community from underprivileged segments to pursue higher education in continuation to their efforts in increasing literacy and online education in the country. Partnering with Buddy4Study, Mi India will enable thousands of students across India in senior secondary classes and graduation courses. Buddy4Study will help Mi India, mobilize, manage and execute the scholarship program. With education being one of the 17 sustainable development goals today, the scholarships could help those very bright meritorious students reach their full potential.
Commenting on the announcement Manu Jain, Managing Director, Mi India, says, “It’s that time of the year where the whole country unites to commemorate the triumph of light over dark and we at Mi India wanted to celebrate this occasion in a big way by creating something unique to which people can relate. This Ray of Hope is a symbol through which we stand in solidarity with the nation hoping for a safer, healthier and brighter future for all. We hope that it can bring back the light and happiness into the lives of all in a grand way this festive season.”
Prateik Das, CSR Lead, Mi India added, “We have always believed in doing something unique which matches with our mission, creates a better world and serves the nation. Education is a key enabler to holistic empowerment and in an endeavour to build on the symbol of the Ray of Hope, Mi India is proud to introduce its Mi Scholarship programme worth 2 crore that would help the students to continue their education and empower them to create a brighter future.”
As a part of puja celebration, the brand collaborated once again this year with popular singer Rupam Islam in Kolkata to create 2020’s new Puja song- ‘Amar Pujo’. Reinvigorating the festival spirit, the song celebrates unity and togetherness despite all the limitations & restrictions this year .
The Ray of Hope and the scholarship program builds up on the brand’s social initiatives last year wherein the brand was awarded two world records for Largest Notebook Mosaic – Image and Largest Donation of School Supplies in 24 hours on 08 November 2019.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.
Mi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
MI India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker report.