From 14 crore ration bags printed with his picture to 5 crore “Thank-you Modiji” postcards mailed from booths nationwide, identifying 71 spots for clean-up in rivers to a high-voltage social media campaign showcasing vaccination videos and seminars on his life and work: these are among the key elements of a three-week-long campaign the BJP will roll out to showcase Prime Minister Narendra Modi.
Timed with his 71st birthday (September 17) and 20 years of his public life as an administrator (October 7, 2001, when he first became Gujarat CM), this unprecedented drive holds significance in the wake of the brutal second wave of the Covid pandemic.