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Amazon’s new tech creates your virtual body double for shopping.

Amazon is trying to make online shopping a bit easier and fun for customers in the US. It has launched a new service called Made for You, that creates custom t-shirts for shoppers and shows them on a 3D based version of themselves. The 3D virtual body double is created based on their measurements. What they need to do is to give Amazon their height, weight and body style along with a couple of photos using the Amazon app.

With all the data, Amazon builds a virtual body double to visualize how the custom t-shirt will look like on the body.

Amazon says it automatically deletes the photos that users give using their app. In addition, they can also delete the size information at any point. The e-commerce giant is being said to expand this service for more styles and clothes in future. However, most of it will be based on user's feedback.

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