In the first part of this Blog, I’m going to talk about your Strengths. I’m not talking about you being able to pick up a small car and move it across the street. I’m talking about your ability to launch a marketing campaign to increase your behind the chair business. Just how good are you? How many different ideas do you have? Start gathering your professions business marketing knowledge and put it to work for you. In my opinion this knowledge is equal to or better than your Technique Inventory.