Do you love travelling and want to get paid for it, this step-by-step guide is for you on how to become a successful travel influencer on Instagram and other social media platforms.
One of the most often asked questions on my social media channels is — “I want to travel the world like you. How can I become a travel influencer?”
The answer is pretty simple and complicated, and I try to answer as many people as possible. I decided to pen everything down in this detailed blog post to save time and provide all the relevant information on becoming a paid travel influencer. Here you’ll find information on how to start, build your brand, and eventually how to start earning from influencer marketing. But before sharing that, let me give you some idea about how big this industry has become in the last few years.
Influencer Market Size and Growth
Five years back, when I was in the advertising world, influencer marketing was a negligible part of the marketing budget of just a few big brands. And a decade ago, the phrase ‘influencer marketing’ was unheard of. Cut to 2022, it has since become one of the fastest-growing industries in India and across the world. The influencer market grew from $1.7 billion in 2016 to $13.8 billion in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. The industry is expected to grow at a CAGR of 32 per cent to reach USD 24.1 billion by 2025. The Indian influencer marketing industry is also keeping pace. Valued at Rs 900 crore, it is expected to grow at a CAGR of 25 per cent to reach Rs 2,200 crore by 2025.