CATI is Computer Assisted Telephonic Interview which aids in penetrating difficult to reach audience in large numbers. It is a B2B market research technique which is used for conducting surveys via telephone interview. The questionnaire is scripted in a software application which can also be customized according to the interviewee’s responses making surveying process seamless, efficient and easier. The responses are converted into statistics aiding in deep analysis and arriving at conclusions faster.
Quick , efficient and saves time
Right from designing the questionnaire with most appropriate questions to analyzing the results and deriving insights to help you make actionable decisions, we assist you in every step of the way.