CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in data collection agencies. Phone survey software or CATI in market research companies are much-needed in the process of research work.
More Info : Cati Market Research Services in india